Reaching Beyond the Red Kettle

The Salvation Army is extending the reach of its national Red Kettle campaign to social media and encouraging Americans to share their reasons for giving using the hashtag #RedKettleReason.

This year’s Rock the Red Kettle artists, celebrities, professional athletes, corporate partners, and beneficiaries are also rallying to share their #RedKettleReasons and encourage fans, friends and family to do the same.

photo of Red Kettle

The Salvation Army is expanding the reach of its Red Kettles through an online campaign.

“People recognize the Red Kettles and know The Salvation Army, but they don’t always know the depth and breadth of the services we provide. We want to change that by enlisting those who give to share their motivation for contributing,” said Lt. Colonel Ron Busroe, community relations and development secretary. “The Salvation Army helps nearly 30 million Americans every year. That alone is 30 million reasons to give. Our goal this holiday season is to start a dialogue about all the good that The Salvation Army does, from giving hungry children a warm meal and roof over their heads to a safe place to go after school and so much more.”

Those who post on Facebook, Twitter, Instagram and YouTube using #RedKettleReason will see their posts on and learn why the rest of America is giving through an interactive mosaic of pictures, video and information – and a map of the social conversation happening around the country. The site includes an easy way to donate directly to The Salvation Army.

In support of #RedKettleReason, Papa John’s is offering a Red Kettle Cookie, a unique holiday twist to their popular treat, the Chocolate Chip Cookie.  A portion of the proceeds from the cookie will be used to support The Salvation Army’s funding. In addition, Papa John’s will offer 25 percent off pizzas ordered for everyone who donates to The Salvation Army through and shares a reason of their own with their following. John Schnatter, founder of Papa John’s, will be sharing his own #RedKettleReason for supporting The Salvation Army on Thanksgiving and challenging his followers to do the same.

To donate to the Red Kettle campaign, Americans can drop dollars and coins in the Red Kettles found in front of retail stores and on street corners, give $10 by texting KETTLE to 80888, or visit

During the holiday season, nearly 4.2 million people rely on The Salvation Army to provide their families with a warm meal on Christmas Day or toys for their children. Donations to the Red Kettles allow the Army to serve nearly 30 million people a year by providing over 10 million nights of shelter and roughly 58 million meals a year, along with substance abuse recovery programs, after-school programs, and emergency shelter for children and families in need.

More About the Red Kettle Campaign

The Salvation Army Red Kettle Christmas campaign kicks off on Thanksgiving Day, November 27, during the televised Kettle Drop featuring the Jones family, during the nationally televised Dallas Cowboys matchup against the Philadelphia Eagles.

The Tuesday after Thanksgiving is the third annual Giving Tuesday, a day that encourages charitable giving during the holiday season. The Salvation Army will participate in a variety of activities to encourage supporters to find a Red Kettle, donate and share their #RedKettleReason.

On December 6, The Salvation Army will host its fifth annual Rock the Red Kettle concert at LA LIVE in Los Angeles. A free concert featuring talented young artists, the Rock the Red Kettle concert engages younger donors and educates them about The Salvation Army.

Speaking of LA …

The Salvation Army of Southern California is ringing in the official start to the holiday season at its 2014 Kettle Kick Off event Nov. 24 at the Original Farmers Market at Third and Fairfax in Los Angeles Hosted by Inside Edition’s Lisa Guerrero, the Kettle Kick Off will feature a performance from entertainment legend Pat Boone and will be cap stoned by honoring L.A. Kings President of Hockey Operations and member of the NHL’s Hall of Fame – Luc Robitaille. Other special guests include Shari Rigby, star of October Baby and the upcoming film, Boonville Redemption.

The hour-long program also includes free pictures with Santa, Christmas tree lighting, toy collection in partnership with the U.S. Marine Corps Reserves’ Toys for Tots program and free giveaways thanks to Gary Bryan and K-Earth 101.

The celebration will also include a special emphasis on the Red Kettle Reasons that become a reality thanks to the public’s donations. Whether its supporting veterans, providing holiday assistance or giving a warm meal to those in need – that spare change donated to Red Kettles makes real change for those in need.

Starting today, more than 500 iconic Red Kettles will occupy Southland storefronts. Last year the red kettles raised more than $2 million in Southern California and this year the goal is $3 million.

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